Vybrané vědecké výstupy

KOTTIKA, Efthymia, ÖZSOMER, Ay§egül, RYDÉN, Pernille, THEODORAKIS, Ioannis G., KAMINAKIS, Kostas, KOTTIKAS, Konstantinos G., STATHAKOPOULOS, Vlasis. We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis. Industrial Marketing Management [online]. 2020, roč. 49, č. 88, s. 352–365. eISSN 0019-8501. DOI: 10.1016/j.indmarman.2020.05.021. Dostupné také z: https://www.researchgate.net/publication/341643125_We_Survived_This_What_Managers_Could_Learn_from_SMEs_Who_Successfully_Navigated_the_Greek_Economic_Crisis.
[IF a AIS 2020: 6.960 | 1.248] [SJR 2020: 2.022]
[FORD-AIS-Q 2020: Q2 (50200)]

LUCARELLI, Andrea, FUSCHILLO, Gregorio, CHYTKOVÁ, Zuzana. How cyber political brands emerge: a socio-material analysis of the Italian Five Star Movement and the Czech Pirate Party. European Journal of Marketing [online]. 2020, roč. 55, č. 4, s. 1130–1154. eISSN 0309-0566. DOI: 10.1108/EJM-04-2019-0336.
[IF a AIS 2019: 2.135 | 0.486] [SJR 2019: 1.033]
[FORD-AIS-Q 2019: Q3 (50200)]

PAUKNEROVÁ, Daniela, CHYTKOVÁ, Zuzana, HANZLÍK, Jan. Looking Beyond the Family Nest: Self-Sufficiency of Young Adults and Intergenerational Transmission of Values and Resources in Czech Republic. In: Intergenerational Transmission and Economic Self-Sufficiency [online]. Camden : Palgrave Macmillan, 2021, s. 355–376. 432 s. ISBN 978-3-030-17497-2. eISBN 978-3-030-17498-9. Dostupné z: https://www.springer.com/gp/book/9783030174972.

CHYTKOVÁ, Zuzana. Český spotřebitel a šetrnost v době krize. 1. vyd. Zlín : VeRBum, 2020. 198 s. ISBN 978-80-88356-04-2.

PETZ, Gerald, KARPOWICZ, Michał, FÜRSCHUß, Harald, AUINGER, Andreas, STŘÍTESKÝ, Václav, HOLZINGER, Andreas. Computational approaches for mining user’s opinions on the Web 2.0. Information Processing & Management [online]. 2014, roč. 50, č. 6, s. 899–908. ISSN 0306-4573. DOI: 10.1016/j.ipm.2014.07.005. Dostupné také z: http://www.sciencedirect.com/science/article/pii/S030645731400065X.
[IF a AIS 2014: 1.265 | 0.445] [SJR 2014: 0.898]
[FORD-AIS-Q 2014: Q2 (50800)]

KARLÍČEK, Miroslav, CHYTKOVÁ, Zuzana, TYLL, Ladislav, MOHELSKÁ, Hana. Barriers of marketing effectiveness and efficiency within companies: a qualitative study. E+M. Ekonomie a Management [online]. 2014, roč. 17, č. 4, s. 111–124. ISSN 1212-3609. DOI: 10.15240/tul/001/2014-4-009. Dostupné také z: http://www.ekonomie-management.cz/download/1420548581_1340/09_BARRIERS+OF+MARKETING+EFFECTIVENESS.pdf. ISSN (Online) 2336-5604.
[IF a AIS 2014: 1.021 | 0.081] [SJR 2014: 0.631]
[FORD-AIS-Q 2014: Q4 (50200)]

SUZIć, Bojana, KARLÍČEK, Miroslav, STŘÍTESKÝ, Václav. Social Media Engagement of Berlin and Prague Museums. The Journal of Arts Management, Law, and Society [online]. 2016, roč. 46, č. 2, s. 73–87. ISSN 1063-2921. DOI: 10.1080/10632921.2016.1154489. ISSN 1930-7799 (online).
[IF a AIS 2015: 0.000 | 0.000] [SJR 2016: 0.198]

TAHAL, Radek, FORMÁNEK, Tomáš, MOHELSKÁ, Hana. Loyalty Programs and Personal Data Sharing Preferences in the Czech Republic. E+M. Ekonomie a Management [online]. 2017, roč. 20, č. 1, s. 187–199. eISSN 2336-5064. ISSN 1212-3609. DOI: 10.15240/tul/001/2017-1-013.
[IF a AIS 2017: 1.311 | 0.090] [SJR 2017: 0.535]
[FORD-AIS-Q 2017: Q4 (50200)]

KOUDELKA, Jan. Segmentation of Czech consumers as for their relationship to organic foods. Agricultural Economics [online]. 2013, roč. 59, č. 8, s. 348–360. ISSN 0139-570X. Dostupné z: http://www.agriculturejournals.cz/publicFiles/99483.pdf. ISSN 1805-9295 (online).
[IF a AIS 2013: 0.325 | 0.058] [SJR 2013: 0.307]
[FORD-AIS-Q 2013: Q4 (40500, 50200)]

KARLÍČEK, Miroslav, CHYTKOVÁ, Zuzana, HOŘEJŠÍ, Nikola, MOHELSKÁ, Hana, FISCHER, Jakub. The Role of Marketing in Multinational Subsidiaries: Standardization versus Localization. E+M. Ekonomie a Management. 2013, roč. XVI, č. 1, s. 138–148. ISSN 1212-3609.
[IF a AIS 2013: 0.422 | 0.039] [SJR 2013: 0.399]
[FORD-AIS-Q 2013: Q4 (50200)]