Katedra marketingu má nového externího výzkumného pracovníka

Katedra marketingu má od března nového externího výzkumného pracovníka – Dr. Grigoriose Painesise.

Grigorios je datový analytik v oblasti marketingu. Doktorské studium získal na Athens University of Economics and Business (Department of Marketing and Communication).

Mezi jeho vybrané publikace patří:

Theodorakis, I. and Painesis, G. (2018), The Impact of Psychological Distance and Construal Level on Consumer’s Responses to Taboos in Advertising, Journal of Advertising, 47(2), pp. 161-181, https://doi.org/10.1080/00913367.2018.1452654 (ABS ranking = 3*, 2018 Impact factor: 3.518, number of citations: 29 (Scopus), number of downloads: 2017)

Stathakopoulos, V., Kottikas, K., Painesis, G., Theodorakis, I. and Kottika, E. (2022), Why shape a market? Empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy, Journal of Business Research, 139(February), pp. 1240-1254, https://doi.org/10.1016/j.jbusres.2021.10.057 (ABS ranking = 3*, 2022 Impact factor: 10.969, number of citations: 2 (Scopus)

Theodorakis, I. and Painesis, G. (2022), Ad eroticism from a psychological distance perspective: Investigating its effects in light of consumers’ sex, ethical judgments, and moral attentiveness, Journal of Business Research, 142(March), pp. 524-539, https://doi.org/10.1016/j.jbusres.2022.01.001 (ABS ranking = 3*, 2022 Impact factor: 10.969)