The prestigious French Foundation for Management Education (FNEGE) in collaboration with INSEEC Grande École in Paris created and promoted a video in order to disseminate to both academicians and managers in France and in the rest of Europe, the results of the research conducted at the Department of Marketing of VŠE by Dr Efthymia Kottika. […]
The Univesity of Economics in Prague and ŠKODA AUTO collaborated on a research project regarding the exploration of the attitudes of University students in Czech Republic towards sustainability, environmentally friendly/electric cars and ŠKODA AUTO as an employer. Dr Marek Vinš from the Department of Logistics, Dr Efthymia Kottika from the Deparment of Marketing and Dr […]
Chamber of Commerce and Industry of Bács-Kiskun County has been successful in winning funding from the Visegrad Funds, to deliver a 2-day (18thand 19thNovember 2019) event exploring ways to improve the competitiveness and long-term sustainability of the Automotive Supply Chains in Czech Republic, Hungary, Poland and Slovakia. Stakeholders from these countries will discuss the main […]
CV Efthymia Kottika List of Publications
The Centre of Marketing Research and Market Analyses which operates within the Faculty of Business Administration and has been founded by the employees of the Department of Marketing has entered into a partnership with the reputable research agency Nielsen Admosphere. One of the outcomes of this partnership will be a periodic research study called Influencer […]
In summer semester Department of Marketing offers one intensive Extra-semestral Course 3MG215 Consumer Behavior Visiting professor: Prof. Dr. Jörg Kraigher-Krainer, Upper Austrian University of Applied Sciences, School of Management, Steyr, Austria Date: June 3 – 7, 2019 Room: RB 207
In Summer semester Department of Marketing introduces new Master course Arts Marketing. The course builds on previous marketing courses and introduces students to strategies using the marketing tools in various fields of culture. The course focuses on the complex nature of marketing topics and trends applicable in culture. The functioning of marketing principles in a specific […]
In Summer semester Department of Marketing introduces new Bachelor course Social Marketing. This course will focus on the use of marketing to tackle problematic wider societal issues. It introduces students to the use of commercial marketing concepts, practices and techniques to change people’s behavior in a way that benefits individuals and society as a whole.
Department of Marketing offers one bachelor intensive course in Winter Semester 2018/19 3MG 215 Consumer Behavior Visiting professor: Rickard Enstroem, PhD., C.Mgr., MacEwan University, Canada Date: November 5 – 9, 2018 Room: NB 457
