The French Foundation for Management Education’s focus on the research conducted at the Department of Marketing of VŠE

The prestigious French Foundation for Management Education (FNEGE) in collaboration with INSEEC Grande École in Paris created and promoted a video in order to disseminate to both academicians and managers in France and in the rest of Europe, the results of the research conducted at the Department of Marketing of VŠE by Dr Efthymia Kottika. More precisely, the research took place in collaboration with academics in leading universities in France, Greece, Turkey and Denmark and it centered on the SMEs survival in times of financial crisis. Furthermore, INSEEC Grande École has invited Dr Kottika to develop a series of seminars that will ground in the research stemming from VŠE concerning topics of SMEs survival as well as strategies for weathering social media storms.

This is the link to the video: https://fnege-medias.fr/we-survived-this-what-managers-could-learn-from-smes-who-successfully-navigated-the-greek-economic-crisis/