You can read the study Towards relational pricing in hospitality: a customer lifetime value perspective here: https://www.emerald.com/tr/article/doi/10.1108/TR-11-2025-1310/1368492/Towards-relational-pricing-in-hospitality-a
Giampaolo Viglia published an article titled Luxury Fashion’s Transparency Paradox on TikTok: Balancing Openness and Exclusivity in the Journal of Advertising Research. The link to the article is here: https://www.tandfonline.com/doi/full/10.1080/00218499.2026.2645375
Giampaolo Viglia has joined the Marketing Department on a part-time basis since March. He is Professor of Marketing at the University of Portsmouth in the UK. This excellent researcher focuses among others on the following areas: Service Marketing; Pricing; Online reputation; Digital Marketing; Tourism and Hospitality. CV
We are pleased to invite you to the Central and Eastern Europe in the Changing Business Environment conference that will take place in Bratislava on May 21-22, 2026. The conference is jointly organized by the Faculty of International Relations and the Faculty of Business Administration, Prague University of Economics and Business, and the Faculty of […]
On October 2, 2025, Herman M. Abeykoon completed his doctoral studies at the Department of Marketing with the topic Implementation of Collaborative Market-Driving Strategies in Destination Tourism. Congratulations!
Grigorios Painesis, who is an external researcher in the Department of Marketing, has published in the International Marketing Review. The article is available here: https://www.emerald.com/insight/content/doi/10.1108/imr-10-2024-0443/full/html
As part of the E-commerce 3MG301 practical course, 18 teams — comprising more than 100 students — developed 7P e-commerce strategies for the launch of a new product from the L’Oréal Garnier brand. Each team selected a specific e-shop or e-retailer in the Czech Republic and conducted a comprehensive audit of the platform, evaluating aspects […]
The 25th edition of the international conference Central and Eastern Europe in the Changing Business Environment, in which the Department of Marketing participates, was successfully held on May 22nd and 23rd. Photos from the event are available here: https://ceeconference.vse.cz/past-conferences/. We thank all participants.
Google Back To School 2023 is for both technical and non-technical students! This 2-day program is committed to helping you to prepare for your future career. Check out the agenda below! Please note that on Day 2 (September 6), we will host “Ask Me Anything” sessions where you can connect with Google Recruiters and other […]
