As part of the E-commerce 3MG301 practical course, 18 teams — comprising more than 100 students — developed 7P e-commerce strategies for the launch of a new product from the L’Oréal Garnier brand. Each team selected a specific e-shop or e-retailer in the Czech Republic and conducted a comprehensive audit of the platform, evaluating aspects […]
The 25th edition of the international conference Central and Eastern Europe in the Changing Business Environment, in which the Department of Marketing participates, was successfully held on May 22nd and 23rd. Photos from the event are available here: https://ceeconference.vse.cz/past-conferences/. We thank all participants.
Google Back To School 2023 is for both technical and non-technical students! This 2-day program is committed to helping you to prepare for your future career. Check out the agenda below! Please note that on Day 2 (September 6), we will host “Ask Me Anything” sessions where you can connect with Google Recruiters and other […]
Procter & Gamble – Sales Operation Senior Specialist For our energetic and dynamic team in Prague we are searching for a full-time employee, who enjoys working in a multifunctional team, possesses good project management skills and loves to innovate in instore environment. The position provides an opportunity to gain unique shopper knowledge and turn it […]
We offer a great opportunity for students! Google is interested in supporting students with strong leadership skills and a passion for Google technologies in their efforts to grow, learn, and lead. We are looking for students interested in leading the Google Developer Student Club! The Google Developer Student Clubs Program is on a mission to […]
Laura Feleki is a Digital Vision & Transformation Manager and Decarbonisation, Energy, and Sustainability Expert at Merkle. Laura is having 20 years of industry experience, combining expertise in digital transformation with a wide range of strategic, innovative know-how. Specializing in sustainability, decarbonization, and the energy industry, Laura is passionate about business development, and digital transformation […]
Since March, the Marketing Department has had a new Research Affiliate – Dr. Grigorios Painesis. Grigorios Painesis is a data analyst in the field of marketing. He received his Ph.D. from the Athens University of Economics and Business (Department of Marketing and Communication). His selected publications include: Theodorakis, I. and Painesis, G. (2018), The Impact of […]
In October, Merkle delivered four seminars to 120 Czech and international students in the advanced marketing course at the Prague University of Economics and Business. The goal of this initiative was to introduce students to Salesforce technology and Merkle expertise, and to prompt fresh perspectives about the marketing industry. Eight lecturers from Merkle participated in […]
The Excellent Team of Strategic Business Orientations invites you to an online research seminar held by one of its Mentors, Professor Ayşegül Özsomer from Koç University (Istanbul, Turkey). The seminar will take place on Thursday January 19, from 15:00 – 16:15 Prague time on Zoom. This is the link for the seminar: (No passcode is required, but there will be a waiting […]
