Success of the Excellent Team project on Strategic Business Orientations

The prestigious French Foundation for Management Education FNEGE chose to create a video about the paper that the Excellent Team project on Strategic Business Orientations published in Journal of Business Research with the title “Why shape a market? Empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy”.

This is the link of the paper https://www.sciencedirect.com/science/article/abs/pii/S0148296321007852

This is the link of the video https://fnege-medias.fr/fnege-video/la-strategie-de-lorientation-marche-et-ses-resultats-au-niveau-de-lentreprise-et-du-marche/