Selected Publications
- Mařík, J., Karlíček, M., & Mochtak, M. (2022). “The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs”, Journal of Strategic Marketing, pp. 1-15.
- Stathakopoulos, V., Kottikas, G. K., Painesis, G., Theodorakis, G. I., and Kottika, E. (2022) “Why Shape a market? Empirical Evidence on the Prominent Firm-level and Market-level Outcomes of Market-driving Strategy”, Journal of Business Research, Volume 139, February, pp. 1240-1254.
- Spicka, J. (2022) “Cooperation in a minimum-waste innovation ecosystem: a case study of the Czech Hemp Cluster”, International Journal of Emerging Markets, Vol. ahead-of-print No. ahead-of-print.
- Kottika, E., Özsomer, A., Rydén, P., Theodorakis, I., Kaminakis, K., Kottikas, K., and Stathakopoulos, V. (2020) “We Survived This! What Managers Could Learn from SMEs Who Navigated Successfully the Greek Economic Crisis”, Industrial Marketing Management, Volume 88, July, pp. 352-365.
- Stathakopoulos, V., Kottikas, G. K., Theodorakis, G. I. and Kottika, E. (2019) “Market Driving Strategy and Personnel Attributes: Top Management versus Middle Management”, Journal of Business Research, Volume 104, pp. 529-540 (Lead Article).
- Lucarelli, A., Fuschillo, G. and Chytkova, Z. (2020) “How cyber political brands emerge: a socio-material analysis of the Italian Five Star Movement and the Czech Pirate Party”. European Journal of Marketing, Vol. ahead-of-print No. ahead-of-print.
- Špička, J. and Dereník, P. (2021) “How opportunity costs change the view on the viability of farms? Empirical evidence from the EU”. Agricultural Economics, 67 (2), pp. 41-50.
- Hlavsa, T., Spicka, J., Stolbova, M., and Hlouskova, Z. (2020) “Statistical analysis of economic viability of farms operating in Czech areas facing natural constraints”, Agricultural Economics, 66 (5), pp. 193-202.
- Petz, G., Karpowicz, M., Fürschuß, H., Auinger, A., Stříteský, V., & Holzinger, A. (2015). Reprint of: “Computational approaches for mining user’s opinions on the Web 2.0.” Information Processing & Management, 51(4), 510-519.
- Theodorakis, G. I., Vinš, M., Kottika, E., Özsomer, A., Karliček, M., Kottikas, G. K. (2021) “COVID-19 crisis and supply chains: The case of the automotive industry”, 30th International Purchasing and Supply Education and Research Association (IPSERA) Conference, The University of Tennessee, Knoxville, USA (online), March. (leading international peer-reviewed conference).
- Kottikas, G. K., Stathakopoulos, V., Painesis, G., Theodorakis, G. I., Kottika, E. (2020) “Reacting to Market Conditions, or Shaping them Instead? Analyzing the Fundamental Outcomes of Market – Driving Strategy”, 11th European Marketing Academy (EMAC) Regional Conference, Zagreb, Croatia, (online) September 16-19.
- Kottika, E., Stathakopoulos, V., Kaminakis, K., Kottikas, G. K. and Theodorakis, G. I. (2018), “Traits and Skills of Small Entrepreneurs and their Impact on Market Orientation”, 9th European Marketing Academy (EMAC) Regional Conference, Prague, Czech Republic, September 12-14.