Vybrané vědecké výstupy

LUCARELLI, Andrea, FUSCHILLO, Gregorio, CHYTKOVÁ, Zuzana. How cyber political brands emerge: a socio-material analysis of the Italian Five Star Movement and the Czech Pirate Party. European Journal of Marketing [online]. 2020, roč. 55, č. 4, s. 1130–1154. eISSN 0309-0566. DOI: 10.1108/EJM-04-2019-0336.
[IF a AIS 2019: 2.135 | 0.486] [SJR 2019: 1.033]
[FORD-AIS-Q 2019: Q3 (50200)]

PAUKNEROVÁ, Daniela, CHYTKOVÁ, Zuzana, HANZLÍK, Jan. Looking Beyond the Family Nest: Self-Sufficiency of Young Adults and Intergenerational Transmission of Values and Resources in Czech Republic. In: Intergenerational Transmission and Economic Self-Sufficiency [online]. Camden : Palgrave Macmillan, 2021, s. 355–376. 432 s. ISBN 978-3-030-17497-2. eISBN 978-3-030-17498-9. Dostupné z: https://www.springer.com/gp/book/9783030174972.

CHYTKOVÁ, Zuzana. Český spotřebitel a šetrnost v době krize. 1. vyd. Zlín : VeRBum, 2020. 198 s. ISBN 978-80-88356-04-2.

PETZ, Gerald, KARPOWICZ, Michał, FÜRSCHUß, Harald, AUINGER, Andreas, STŘÍTESKÝ, Václav, HOLZINGER, Andreas. Computational approaches for mining user’s opinions on the Web 2.0. Information Processing & Management [online]. 2014, roč. 50, č. 6, s. 899–908. ISSN 0306-4573. DOI: 10.1016/j.ipm.2014.07.005. Dostupné také z: http://www.sciencedirect.com/science/article/pii/S030645731400065X.
[IF a AIS 2014: 1.265 | 0.445] [SJR 2014: 0.898]
[FORD-AIS-Q 2014: Q2 (50800)]

KARLÍČEK, Miroslav, CHYTKOVÁ, Zuzana, TYLL, Ladislav, MOHELSKÁ, Hana. Barriers of marketing effectiveness and efficiency within companies: a qualitative study. E+M. Ekonomie a Management [online]. 2014, roč. 17, č. 4, s. 111–124. ISSN 1212-3609. DOI: 10.15240/tul/001/2014-4-009. Dostupné také z: http://www.ekonomie-management.cz/download/1420548581_1340/09_BARRIERS+OF+MARKETING+EFFECTIVENESS.pdf. ISSN (Online) 2336-5604.
[IF a AIS 2014: 1.021 | 0.081] [SJR 2014: 0.631]
[FORD-AIS-Q 2014: Q4 (50200)]

SUZIć, Bojana, KARLÍČEK, Miroslav, STŘÍTESKÝ, Václav. Social Media Engagement of Berlin and Prague Museums. The Journal of Arts Management, Law, and Society [online]. 2016, roč. 46, č. 2, s. 73–87. ISSN 1063-2921. DOI: 10.1080/10632921.2016.1154489. ISSN 1930-7799 (online).
[IF a AIS 2015: 0.000 | 0.000] [SJR 2016: 0.198]

TAHAL, Radek, FORMÁNEK, Tomáš, MOHELSKÁ, Hana. Loyalty Programs and Personal Data Sharing Preferences in the Czech Republic. E+M. Ekonomie a Management [online]. 2017, roč. 20, č. 1, s. 187–199. eISSN 2336-5064. ISSN 1212-3609. DOI: 10.15240/tul/001/2017-1-013.
[IF a AIS 2017: 1.311 | 0.090] [SJR 2017: 0.535]
[FORD-AIS-Q 2017: Q4 (50200)]

KOUDELKA, Jan. Segmentation of Czech consumers as for their relationship to organic foods. Agricultural Economics [online]. 2013, roč. 59, č. 8, s. 348–360. ISSN 0139-570X. Dostupné z: http://www.agriculturejournals.cz/publicFiles/99483.pdf. ISSN 1805-9295 (online).
[IF a AIS 2013: 0.325 | 0.058] [SJR 2013: 0.307]
[FORD-AIS-Q 2013: Q4 (40500, 50200)]

KARLÍČEK, Miroslav, CHYTKOVÁ, Zuzana, HOŘEJŠÍ, Nikola, MOHELSKÁ, Hana, FISCHER, Jakub. The Role of Marketing in Multinational Subsidiaries: Standardization versus Localization. E+M. Ekonomie a Management. 2013, roč. XVI, č. 1, s. 138–148. ISSN 1212-3609.
[IF a AIS 2013: 0.422 | 0.039] [SJR 2013: 0.399]
[FORD-AIS-Q 2013: Q4 (50200)]