6. ročník mezinárodní konference Aktuální výzvy marketingu a jejich uplatnění v praxi

The 6th annual international conference

„Actual Challenges of Marketing and their Application in Practice“

will take place at the premises of the University of Economics in Bratislava on 9 April 2015. The conference is jointly organized by the Faculty of Business Administration of the University of Economics in Prague, the Faculty of Commerce of the University of Economics in Bratislava and the Department of Marketing Communication, Faculty of Social Sciences, Charles University in Prague.

Year 2015 will concentrate on the following topics:

  1. Market orientation in companies
  2. Loyalty and loyalty programs
  3. Innovations in marketing
  4. Marketing management in 21st century
  5. Modern distribution and retail in the conditions of Central European markets

 

Fakulta podnikohospodárskáObchodní fakulta Ekonomické univerzity v BratislaveFakulta sociálních věd Univerzity Karlovy v Praze