Important dates

1.7.2017 - 31.8.2017 - Summer Holidays

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Visiting Professors

Dr. Kai Frhr. von Schilling (Germany)

Almost 30 years of practical experience in publishing and media technology, Kai Schilling runs at present a Munich based company, as its CEO. This company adbrixx.com operates a b2b web-portal which faciliates the process of planning, booking and executing print ad campaigns. Mr. Schilling enjoys / has enjoyed teaching at verious universities, i.e. the University of Mannheim, Mannheim, and the German School of Journalism, Munich. His main field of interest covers the topics of media economics, media marketing and media managment. Kai Schilling is a member of the board in various, mostly media companies.

Prof. Joerg Kraigher-Krainer (Austria)

Joerg Kraigher-Krainer works as a Professor of Marketing and as the Vice Dean Research at the Upper Austrian University of Applied Sciences, Campus Steyr. In 2006 he received his Venia Docendi in Economy. Until 1999 he worked as the CMO of an international Insurance Company. He gives guest lectures on a regular basis at the University Graz, and the University of Economics Prague. Research foci are Customer Decision Making and Customer Value.

Prof. Andreas Zehetner (Austria)

Andreas Zehetner is professor of   Marketing and Sales Management at Upper Austria University of Applied   Sciences, School of Management. He is teaching B2B marketing, marketing   research and sales management at various undergraduate and graduate degree   programmes at his school and as a visiting professor at selected universities   abroad. His major research interests lie in the fields of organizational   buying behaviour (OBB) and B2B marketing communications.

Dr. Michael Stros (Switzerland)

Michael Stros is a Head of marketing group at the University of Applied Sciences and Art of Southern Switzerland (SUPSI). he received his Doctor of Philosophy in Marketing at Aston University, UK. His teaching focuses mainly on Market Research, Research Methods, Marketing and Business Management. Michael's research interests are in the areas of Pharmaceutical Marketing, B2B and Personal Sales. He has published several research articles and has authored a book. His teaching and research benefits from his practical and commercial experiences.

Besides academia, Michael works as a Marketing and Sales consultant. In his previous professional activities, Michael was a Sales Manager for International Biotech Companies and held several positions as a member of advisory board and consultancy companies.